
The dual soul of Brunello Cucinelli's new BC Duo Bag
A new bag, a new story and a new creative duo telling the soul of the brand
March 21st, 2025
Yesterday, the official launch event for the new BC Duo Bag by Brunello Cucinelli took place in Milan. The bag was created by the creative minds of Camilla and Carolina Cucinelli, daughters of the legendary founder of the brand. For several years now, they have achieved great success in strengthening the womenswear offering of the historic Solomeo-based brand as co-creative directors. As with all products born under the Brunello Cucinelli umbrella, the design of the bag and its colors are relatively simple, but the BC Duo Bag is much more than just a handbag. It is an accessory that marks the concrete entry of the two Cucinelli sisters into the brand's creative process, the first project where Camilla and Carolina Cucinelli are the public face, and this is why the new accessory aims to embody duality in every aspect, both in design and philosophy. The creative process behind the BC Duo Bag was long and meticulous, a synthesis that took about seven months of work to integrate the brand’s tradition with the push toward innovation, a balance that is evident in every detail of the bag. In it, the two sisters wanted to reflect, using the family brand’s codes, the complexity of the modern woman—a balance of practicality and elegance, as well as everyday life and formality.
The bag was indeed designed to meet the needs of a woman who lives a full life, as the sisters themselves explained last night during their speech, and who wants to carry it to the office but also to the elegant dinner that will take place after work. Every element, from the stitching to the inserts, is designed to give the bag a dual soul: one more practical for everyday use and one more refined for special occasions. This duality, which runs through the entire project, reflects the life of the designers themselves: the duality of the sisters and co-creative directors, but also the duality of a life that is both family and professional, which becomes, in a broader sense, the duality of a contemporary woman who combines work ambitions and commitment with the pleasure of social life and conviviality. In creating the bag, Camilla focused on the shapes and silhouettes, while Carolina worked on the choice of materials and colors. Two distinct but complementary approaches that, together, fully reflect the identity of the brand founded by their father and have become the beating heart of the BC Duo Bag. Even on a symbolic level, the mirrored cuts that join together like two pieces of a puzzle represent their collaboration, made of different but identical parts, seemingly simple but three-dimensional and structured thanks to its ingenious panel construction with highlighted stitching that creates a strong sense of volume.
The BC Duo Bag is ultimately the symbol of a family story, sisterhood, and a shared love for elegance that transcends time, but also a new milestone in the long journey of Brunello Cucinelli. Each bag is a masterpiece of craftsmanship as well as the reflection of a brand philosophy that has always focused on the value of tradition and sustainability, both economically and environmentally. To meet the needs of every woman, the bag is available in four sizes, from the larger tote designed for the day to the smaller ones that suit evening occasions. This adaptability also extends to the materials: more classic leathers, such as leather and suede, are paired with metallic finishes or more seasonal fabrics, like denim and flannel. The colors, ranging from the neutral shades of ivory and brown to the more delicate tones of sage and peach, aim to make the BC Duo Bag a product ready to enter every wardrobe and every occasion – a deliberately "natural" design that enriches the life and experiences of its user with no other pretensions than those of excellence.