On and Loewe sign a running collection

On and Loewe today unveiled their first apparel collection again blending Spanish luxury design and Swiss technical innovation. The collection, a true technical wardrobefor running, is designed for those who love to explore both wild landscapes and city streets, blending LOEWE's refined aesthetics with On's advanced engineering solutions. The collection design features a new joint LOEWE x On logo, in which LOEWE's two “L's” combine harmoniously with On's letters. This visual identity reflects the perfect fusion between the two brands, symbolizing a meeting of tradition and modernity, luxury and performance.

The SS24 collection places a strong emphasis on simplicity and streamlining. Garments are made from fluid, performance fabrics in color blocking, dominated by natural hues that evoke a sense of connection with the environment. Versatility is a key element, with outerwear designed to cope with all weather conditions. Standout pieces include insulated parkas, puffers and vests decorated with a “Storm” pattern, offering protection against the cold without compromising style. Ultralight jackets and parkas are made of two-and-a-half-layer ripstop fabric, while three-layer waterproof capes provide effective defense against the elements. Details such as shells and zipper pulls are embellished with reflective foil logos, adding a touch of modernity and visibility.

The fifth LOEWE x On collection will be available for pre-order on loewe.com on May 22, reserved for pre-registered customers. The official launch will take place on May 23, accompanied by a series of pop-up stores around the world. Thereafter, the collection will be available on loewe.com, on.com and at selected retailers.