Foot Locker introduces the global platform 'The Heart of Sneakers'

Foot Locker, a global retailer that is part of Foot Locker, Inc., introduces The Heart of Sneakers, a new global platform debuting in conjunction with the holiday campaign 2023. The Heart of Sneakers celebrates sneaker culture and highlights the pivotal role that Foot Locker continues to play as a leader in the sneaker landscape. Foot Locker's associates, known as 'stripers,' will continue to serve as the connection between sneakers and enthusiasts of this type of footwear. The Heart of Sneakers is a continuously growing platform and will become a part of all brand campaigns, online and in-store experiences, community events, and much more. 'For nearly 50 years, the authentic bond that ties us to sneaker culture and our stripers is the magic behind Foot Locker,' stated Kim Waldmann, Global Chief Customer Officer of Foot Locker. «Through the global platform, The Heart of Sneakers, created in collaboration with Preacher, our trusted advertising agency, we will continue to forefront the DNA of our company in communities worldwide, creating an unparalleled experience.»

In addition to The Heart of Sneakers platform, Foot Locker presents its holiday campaign 2023, just in time for the festive season. With an incredible lineup of NBA champions, Foot Locker solidifies its position as a leader at the center of basketball and sneaker culture. For this campaign, Foot Locker collaborates with Kevin Durant (Nike), LaMelo Ball (PUMA), Anthony Edwards (adidas), Steph Curry (Under Armour), and musician Enisa. Together with Foot Locker's stripers, these stars kick off the holiday season. Recognized as experts by sneaker enthusiasts, stripers will continue to be the focal point of the Foot Locker shopping experience. The campaign will be visible on television, digital billboards, digital videos, and various social channels throughout the holiday season.

Foot Locker's initiatives don't stop there. The project is expanding with the side initiative It's Giving, focusing on the three largest Foot Locker communities in Italy: Rome, Milan, and Naples. During the first three weekends of December, inside their respective stores on Via del Corso, Corso Vittorio Emanuele, and Via Toledo, you will have the opportunity to participate in a wheel of fortune to win special prizes, including scarves created specifically for each city. The other prizes up for grabs are online-exclusive vouchers. Only the luckiest ones will be able to score the Super Win, obtaining both a scarf and a voucher. Are you ready to play?