With the Extreme 3.0 collection, Montblanc celebrates the meeting of elegance and practicality
Montblanc enriches the Extreme 3.0 collection with new designs and shades
Fashion
September 18th, 2023
September 18th, 2023
Montblanc, the famous German Maison that has transformed the art of writing into a new dimension of luxury, has always celebrated the universe of words and literature. In its global campaign 'The Library Spirit', it extols the inspiring power of libraries and bookshops in various cities around the world, from Milan to London, from New York to Shanghai. These ancient and unique places not only guard the poetry and wisdom of mankind, but also represent open windows into the identity and history of cultures and cities. The latest chapter in this campaign, which began in January 2023 and with which Montblanc has been travelling the world, takes us to New York and Shanghai. If in New York the campaign was set in the legendary New York Public Library, an icon in the heart of Manhattan, and in a modern loft in the West Village, with shots by Mariano Vivanco; for Shanghai an intimate local bookstore was chosen and stars the actor Jing Boran exploring a space filled with thousands of books, but furnished in a traditional way that contrasts, on the outside, with the futuristic Lujiazui skyline in the background.
The accessories featured in the campaign belong to the Extreme 3.0 leather goods collection, Montblanc's iconic collection, interpreted through new accessories featuring innovative designs and unusual colours. From the new Bag 142, whose shape is inspired by the plunger of the Meisterstück writing instrument, the ink filling system used since 1948; to the Bag 146, an unprecedented open tote; through to the Mini Sling Bag, for more sporty occasions. For the occasion, the items in the collection have been enriched with new shades such as fern blue, British green and iron grey. The motif decorating the collection's creations is inspired by Grete Gross' images and recalls the Bauhaus movement's union of style and substance, representing the aesthetic core of the collection.
Also reinterpreted in the new colours are the iconic accessories of the Extreme 3 collection: the compact Envelope Bag with buckle, the backpack with buckle and the large backpack with 3 compartments, the travel bag with buckle, the slim briefcase; and the pouch to match the large leather accessories. The M LOCK 4810 buckle, inspired by climbing and made of transparent Plexiglas, gives a futuristic touch to the designs, recalling the brand's origins but also its constant drive for uncompromising innovation.
The accessories in the Extreme 3.0 collection are designed to be modularly combined, with the smaller accessories designed to be attached to the larger ones, adapting to every travel need without ever compromising on practicality. All these accessories reflect the versatility of Montblanc products and embody all their dynamism, the vocation for excellence that goes hand in hand with the most stringent demands of modern travel and business. Just like the writing instruments created by Montblanc: the language in which one writes may change, but the importance of "how" one writes, the values of functionality and quality, never change.
