Montblanc celebrates 100 Years of Meisterstück through the eyes of Wes Anderson

Montblanc, a global leader in the creation of luxury writing instruments, recently celebrated an important milestone: the centenary of its iconic Meisterstück. To commemorate this landmark event, Montblanc collaborated with Wes Anderson to create an extraordinary video campaign that debuted at a special event in Los Angeles. The launch event for the 100 years of Meisterstück campaign was held in the lavish setting of the Paramour Estate, a venue that hosted famous parties during the golden age of Hollywood. Among the attendees were celebrities, including Adrien Brody, Emma Roberts, Maude Apatow, Jason Schwartzman, Stella Maxwell, Waris Ahluwalia and soccer legend Zinedine Zidane. Throughout the evening, guests enjoyed the screening of the campaign films made by Wes Anderson, immersed in a magical atmosphere made even more special by a performance by John Legend.

The campaign, written and directed by Wes Anderson, takes viewers on a journey through the Montblanc universe, seen through the eyes and creativity of the director. Three colorful characters, played by Rupert Friend, Jason Schwartzman, and Wes Anderson himself, find themselves in an imaginary Montblanc venue on top of Mont Blanc. Here, they explore the Maison, its history, and, most importantly, its most iconic creation: the Meisterstück.

This iconic writing instrument, with its elegant cigar-shaped design, three gold rings, and handmade nib, has over the decades become the very symbol of the Montblanc brand. Born back in 1924, the Meisterstück has been wielded by many influential figures who have shaped culture and history, leaving an indelible mark on the world. Its creation was originally inspired by the demand from customers seeking an exclusive writing instrument for special occasions, thus giving life to the iconic Meisterstück, which in German literally means "masterpiece".

Wes Anderson's signature campaign is imbued with his characteristic sophisticated humor and distinctive visual aesthetic. The actors featured in the short film bring to life a Montblanc universe reinterpreted also in the photographic campaign signed by Charlie Gray, where the Meisterstück takes center stage alongside other iconic brand products, such as the watches from the 1858 collection and the Meisterstück British Green leather goods.

Through lively conversation, the protagonists of the short film draw viewers' attention to the importance and pleasure of handwriting in an era dominated by digital technology – an element of the campaign echoing Montblanc's broader efforts towards writing and literature, through educational programs and numerous initiatives dedicated to the worlds of education, pedagogy, and creative writing. The collaboration with Wes Anderson marks a new chapter in Montblanc's history, which continues to embody excellence in craftsmanship and luxury design both by honoring its Maison's glorious past and by addressing the future of writing media with creativity and innovation.