OVS's debut in the Metaverse

The fashion world has repeatedly landed in the metaverse: Prada, Gucci, Givenchy, Balenciaga, and Timberland are just some of the brands that have decided to invest in the Web3 dimension. OVS recently explored the metaverse as a way to expand and digitally translate a fashion brand's aesthetic codes. The occasion coincided with Christmas Jumper Day, a tradition widely observed in Anglo-Saxon countries, which this year supports Save the Children's Emergenza Fame campaign to save millions of children at risk of malnutrition due to the war in Ukraine and other conflicts.

OVS landed in the Metaverse on 9 December after launching the Christmas Jumper for the fifth time in collaboration with Save the Children. By purchasing the Christmas Jumper, available in OVS shops and on ovs.it, you can enter a competition to virtually meet Francesca Michielin right in OVS Christmas Land, at an exclusive event on 17 December. A fundraising campaign to support Save the Children projects will also run until 6 January. You can experience the OVS-branded metaverse by clicking here.