Wonderland of Etropìa, Etro's fantasy land inhabited by giant apples

Concluding a narrative cycle that started in September from the innovative mind of creative director Marco De Vincenzo, Etro presents the fourth act of Wonderland of Etropìa, a fantasy land inhabited by giant apples ready to transform from utopia to reality. These imaginary fruits emblematic of the new collection will be multiplied and scattered all over the world, with an international take-over that from China, Korea and European countries will reach the United States.

Until July, Etro's giant apples will decorate pop-ups and pop-ins in Italy and abroad, starting in Isetan, Japan, and landing in ten global cities. Within these stores, an exclusive, upcycled and customised edition of the Love Trotter Bag will also be presented, celebrating the mastery that Etro has always shown in the use of sought-after textiles with a tribute to sustainability. Together with the first pop-up opening in Japan, Etro will also land in the Metaverse in a digital version of the Shinjuku district thanks to a collaboration with the app Rev Worlds, an exclusive for Isetan's public that offering an immersive experience in the Wonderland of Etropìa world.