Etro's new SS22 campaign

It is entitled Empire of Freedom the new campaign shot for Etro by Mario Sorrenti in a space that wants to mix the home and the atelier – that is, a space that is that of the heart, in which you live with your loved ones, but also in which the community gathers to create and look to the future, building a new reality. The themes of the shooting, which presents the brand's SS22 collection, therefore explores the sense of family, of the gaze that goes beyond borders and explores new realities – all themes deeply rooted in the philosophy of Etro.

The shots portray the models, portrayed individually or in groups, and capture their uniqueness through psychedelic lights, a reference both to the hippy and lysergic aesthetic that animates the collection but also to the sense of community and internationalism of that subculture. Empire of Freedom as an opportunity to invent, looking to the future together, with new eyes: eyes of young people with the spontaneity of a community, without rules and without schemes.