Lacoste and A$AP Nast present the new L001

Presented as part of the Play Collective campaign, the L001 are the new Lacoste sneakers that combine the heritage of the French brand with the streetwear spirit represented by A$AP Nast. A Lacoste fan, the rapper is the protagonist of the new campaign dedicated to the brand's sneaker in which, with his unique style, he reinterprets the L001.

Inspired by Lacoste's tennis tradition to reinterpret it in a modern key, the L001 want to represent a new course for the brand: a dynamic model based on reinvention in which the details take inspiration from the Lacoste archive. The crocodile branding stands out clearly on the heel, while the logos appear in a light and delicate way, giving life to a minimal look that guarantees eternal life to the silhouette.

Lacoste L001 are available online, in Lacoste stores and in selected retailers.