Lacoste lights up Paris for the new L003 Neo Shot

Lacoste has just unveiled the new L003 Neo Shot, a sneaker that redefines the concept of style and movement. The sneakers make a statement of creativity, boldness, and innovation thanks to a design inspired by the world of running, transforming it into something more. The silhouette of the L003 Neo Shot plays with proportions, materials, and contrasts between breathable mesh, nubuck details, glossy overlays, and a voluminous sole that ensures stability and cushioning. To showcase the new sneakers in the right way, Lacoste invited Nicolas Huchard, a visionary choreographer who has worked with stars like Madonna and Lady Gaga, and dancer XiaoYi Liu to create a campaign full of dynamism and intensity. In the background of the images, a rotating stage made of clay extracted from a tennis court appears—a tribute to Lacoste's history and the brand’s unbreakable connection to the world of sports and fashion.

To celebrate the launch of the L003 Neo Shot, Lacoste also transformed Paris into a creative laboratory with the LightClub, an exclusive event that took place on February 28 and 29 at the prestigious Lafayette Anticipations, in the heart of the Marais district. An immersive experience that combined art, performance, and urban culture, inviting the public to explore the transformative power of light. Light installations, original artworks, and live performances provided the setting for the sneaker’s presentation, while guests had the opportunity to customize their own pair in dedicated spaces. A limited edition of the L003 Neo Shot was also available exclusively.