Carhartt WIP presents the fifth issue of WIP Magazine
With a special launch at the Berlin Reference Festival
September 9th, 2021
There is, of course, no shortage of photorealistic paintings created by Carhartt WIP with artist Lucas Price for the launch of the FW21 collection. Painted by Price in London, the works were then shipped to Berlin in a process that later became part of the campaign itself, in which the paintings are photographed in industrial elements related to the art world. With a style typical of Renaissance painting, the works incorporate modern details and elements resulting in a hybrid poised between painting and photography. Price's style makes the works almost indistinguishable, making them resemble photographs in which the Carhartt logo becomes the protagonist of Renaissance scenarios. Price had already collaborated with Carhartt WIP in the past, as on the occasion of the Spring 2021 campaign in which some of the artist's works, under the pseudonym Clay Arlington, were used in a collage.
Issue 05 of WIP Magazine is available now at Carhartt WIP stores and worldwide.