The first live sneaker design workshop of the creative hub Locker Room

That of sneaker culture is an extremely vast world, which in recent years, thanks to the explosion of the streetwear phenomenon, has attracted an ever-increasing number of creatives, bringing out a rich ecosystem of new realities all over the world: one of these is Enterprise Japan, a sneaker brand founded this year by Marco Marchi and Maurizio Croceri in the Italian capital of footwear production , Civitanova Marche, but which in the soul is Made in Space – an adventurous spirit represented by its logo, a flaming rocket. This brand will be the protagonist of the Enterprise Japan. Space Custom VOL. 1 live workshop, will be held on July 29th at the Eli Group headquarters in Civitanova Marche, where the major creatives of the Italian sneaker world such as Domenico Formichetti, Fabio Simone, Sangi, Leonardo Colacicco of LC23, the collective RAL7000 Studio, Jacopo de Carli and APJP will come together and test their design skills.

During the event, participants will be asked to express all their creativity to reinterpret the appearance of Enterprise Japan sneakers according to their imagination. The creatives who will participate in the event and the specialized technicians who build some of the most sought-after sneakers in the world every day will gather for a day under the same roof, to experiment and discover all the secrets of sneaker making. The results of the first chapter of Space Custom will be a series of totally one-off pieces that will then be made available to the public through the e-commerce of the Locker Room Hub site.

For the whole day, nss magazine will follow the workshop and tell you about it through reportage, stories and live on Instagram, TikTok and Facebook.