Polimoda's fashion movie for Milan Fashion Week FW21

On the occasion of the Milan Fashion Week Women's FW21, Polimoda will present a fashion movie set in Florence to tell the creative journey behind the collections of 20 young fashion designers who have reached the end of their studies. Entitled Human Poetics, the film will be set in Florence, and it will follow the theme of the New Renaissance of Italian fashion moving through many locations scattered around the city. Each collection is the final result of the journey of a Fashion Design student, led by the Head of The Design Department Massimiliano Giornetti.

Each collection will in fact be portrayed with as background different locations, such as the National Central Library of Florence, the Stibbert Museum, the Marino Marini Florence Museum, the Romanelli Gallery, the Luigi Pecci Center for Contemporary Art in Prato, but also Palazzo Borghese and Palazzo della Borsa as well as metropolitan and unconventional elements such as the Institute of Aeronautical Military Sciences, the Manifattura Tabacchi, Mercafir – The Agri-Food Market in Florence, the International Garage and the pedestrian walkway of the Ponte all'Indiano, as well as historic Florentine excellences such as the Officina Profumo-Farmaceutica of Santa Maria Novella.