The second Converse x Brain Dead collaboration
With two new sneakers and a campaign by Dev Hynes
Fashion
November 18th, 2020
November 18th, 2020
For its second collaboration with Converse, Brain Dead started from a concept very close to the brand's DNA: disorder. The brand founded by Kyle Ng and Ed Davis has made one of the cornerstones of its vision the constant search for the way in which design can alter expectations, and has also applied this perspective to the two new silhouettes created with Converse.
By visually distorting a characteristic detail of the Chuck 70 design - the laces - the sneaker comes in different proportions: elevating the construction of the sole with EVA foam and optically altering its height with non-consecutive lines on the rubber edge. Unlike the shoe protagonist of the previous collabo, the upper now features a cow print and is enriched by the co-branding of the two brands. A total black version of the sneaker will be available exclusively at Dover Street Market.
The second silhouette is, on the other hand, a Bosey MC, the contemporary reinterpretation of a shoe dating back to the 40s of the brand, the Lakestream. Brain Dead has thought of a low MC Bosey, perfect blending between utility and aesthetics. The silhouette is also characterized by the layering of different fabrics and functional details, such as the reinforced foam collar lining, the drawstrings for the heel of the cord and the laces.
The campaign accompanying the collaboration was directed by Dev Hynes, after the success of the tee made last June to raise funds for Black and LGBTQ+ organizations. The short movie, titled Variations, features young creatives like Hello Yello and artists from the Inner City Youth Orchestra of Los Angeles (ICYOLA), the largest black-majority orchestra in the United States.
The new Converse x Brain Dead collaboration will be available on wearebraindead.com, Converse.com, DSMLA, DSMNY, Brain Dead Milano and other select retailers around the world starting November 19th.
