The new Slam Jam x ASICS NOVABLAST sneaker
Releasing November 21
Fashion
November 18th, 2020
November 18th, 2020
In the sneaker world and even more in that of streetwear, Slam Jam is an authority, a cutting-edge voice able to forecast trends and predict brands' success, always seeking a balance between innovation, avant-garde and clean, sophisticated aesthetics.
These two vocations are now found in the latest sneaker made together with ASICS, the NOVABLAST model. It's not the first time that the two brands have met. They started out with a series of collaborative efforts on the GEL-LYTETM III, moving on and towards a more experimental landscape with the GEL-MAITM, and eventually approaching the hyper-technical area with this Slam Jam x ASICS NOVABLASTTM collaboration.
The silhouette and concept behind it fit within Slam Jam’s effort towards the study of the ultimate uniform, sporting unconventional colours for a running shoe, that are instead a recurring part of the Italian powerhouse’s colour guide.
The campaign celebrates the concepts of speed and movement, and has been directed by Salvatore Caputo, coming along with an exclusive mix and a video.
The Slam Jam x ASICS NOVABLAST sneaker officially dropped exclusively at Slam Jam on November 21st and at selected retailers worldwide as of November 26th. You can join the raffle here.
