The 8 best hidden Italian retail to check out this summer

For many, Italy is made up only of fashion capitals and cities of art: they are wrong. Italy is also and above all a province – a province that is not only a more local and relaxed state of mind, made up of familiar faces and traditions that survive modernity, but that participates in that sense of style, now severe, now flashy, that unites the entire nation. During this summer 2020, in which the crates of the discos are silent and international flights remain banned, exploring the province of our country can reserve many surprises – especially for those who, even on vacation, do not want to give up the serotonin bang that causes the purchase of a beautiful dress.

For this reason nss magazine has compiled a list of the best fashion boutiques to discover in the province during the holidays. 

Feliciotto Concept Store | Taormina

Originally founded in 1958 and then expanded and completely renovated in 2019, Feliciotto Concept Store is perhaps taormina's best shopping destination – a Sicilian stronghold of Mediterranean aesthetics with its sea views and its beautiful old town. The offer of the store ranges from fashion, with designers such as Maison Margiela, Jil Sander and Acne Studios to name a few, to music, through the luxury perfumes of Byredo and Dyptique, to collectibles and a selection of the best international fashion magazines.

Location: Corso Umberto, 5 - Taormina

Website: feliciotto.com

Instagram: @feliciotto_taormina

Vrients | Civitanova Marche

Born in 2012, Vrients is both a luxury boutique with over 30 different signatures for sale, including Off-White, Rick Owens, Casablanca, Alyx, as well as an innovative e-commerce, a fashion blog and a streetwear brand itself. The founder Matteo Pagliarulo decided to open it years ago to make a space for himself, the result of his own research and reflection of his own tastes, within a fashion system often too governed by the blind laws of marketing – and carrying out an all-round ideal of culture of style and design that is manifested through numerous different initiatives.

Location: Viale San Luigi Versiglia, 30 - Civitanova Marche

Instagram: @vrientsdotcom

Website: vrients.com

Vietti Shop | Arona

Opened last December in Arona, with a spectacular view of Lake Maggiore, Vietti's concept store contains an accurate and revolutionary research in several aspects: an innovative product exhibition, a versatile interior design, a wide choice of brands and an aptitude to host events. In addition to contemporary design, the concept store surprises thanks to an eclectic and interesting selection of brands. Alongside classics such as Burberry, Prada, Moncler, Alexander McQueen and Christian Louboutin, stand out the creations signed Needles, Fear of God, Undercover, Readymade and many others.

Location: Corso Repubblica, 38 - Arona

Instagram: @viettishop

Website: viettishop.com

The Chilipepper | Reggio Calabria

Between Brain Dead, A.P.C., Comme des Garon, Stussy and Aries, The Chilipepper's offering promises to satisfy even the most demanding of streetwear lovers. Located a few blocks from the Reggio waterfront, The Chilipepper's store (which has two other locations in the province), the airy, minimal open-plan store is a must-visit for shopping in the city.

Location: Via Carlo Rosselli, 14/16 - Reggio Calabria

Instagram: @thechilipepper

Website: thechilipepperstore.it

Maison Studio | Bisceglie

Genderless concept store founded in 2008, Maison Studio was born with the mission of proposing an international vision that covers the world of streetwear, that of heritage brands until we get to couture – an offer also enriched by music and publishing in the sector. To date, the store also boasts prestigious collaborations with important fashion publishing companies such as Vogue Italia, Highsnobiety and Hypebeast.

Location: Via Isonzo, 2/4 – Bisceglie

Instagram: @maisonstudio.shop

Website: maison-group.com

Romeo Boutique | Catania

A boutique founded in the centre of Catania in 1999, Romeo has been one of the most important players in the Sicilian fashion luxury scene. The owners, Luca and Daniela Romeo, conduct careful research on each brand and designer on display, creating a selection of curated and chosen garments season after season that includes brands such as Marni, Rhude, Undercover, Daily Paper, Stone Island and Helmut Lang. 

Location:  Viale Vittorio Veneto, 321, 95126 Catania

Instagram: @romeo_boutique

Website: romeoboutique.com

Modes Favignana | Trapani

Originally born in Trapani, where it still retains a location, this boutique opened in the prestigious landing of Favignana in 2013 inside a beautiful period building originally built by the Sicilian dynasty of Florio. Renovated by Niulfar Gallery according to a minimal aesthetic that enhances the contrast between the materials of the clothes of Chloé, Balenciaga, Saint Laurent and Valentino with the ancient stones and the high times that open up on the Egadi scenery, Modes Favignana is perhaps one of the best boutiques where you can enjoy the best of international fashion surrounded by the beauties of the Mediterranean.

Location: Largo San Leonardo 1, Favignana

Instagram: @modes.official

Website: modes.com

Yes Shop | Napoli

Located next to Piazza Principe Umberto, this luxury boutique presents a rich selection ranging from streetwear to high fashion in a space designed by the BT Architects studio as a real symphony of wood, iron, concrete and glass – a real natural frame of the clothes on display, in dialogue with the historic area of Naples where the shop is located.

Location: Via Cesare Rosaroli, 8 – Napoli

Website:  yesshopstore.it

Instagram: @yesshopofficial