THE NORTH FACE PURPLE LABEL FW20 collection

THE NORTH FACE PURPLE LABEL, the division of The North Face under to the creative direction of Eiichiro Homma, who is also the founder of the brand nanamica, has unveiled the lookbook of the new Fall/Winter 2020 collection. 

Always on the edge between casual and functional clothing, the collection offers several essential items for the winter season, including large parkas and field jackets, corduroy pants and large shirts. Alongside more informal clothing, some materials such as GORE-TEX, Cordura and Polartec ensure that the garments and bags are sturdy enough to survive the winter. Despite the important proportions, the items are designed to effortlessly combine with everyone's wardrobe, especially thanks to neutral colours and adjustable details. 

Founded in 2003 by the Goldwin Inc. group, the company that still owns The North Face brand in Japan, THE NORTH FACE PURPLE LABEL for years has been distributed exclusively on the Japanese market and in South Korea. The FW20 collection will instead be available online in some selected stores that provide international shipping such as DIVERSE, Digital Mountain and Reggie Shop.