Everything you need to know about SNEAKERNESS Milano

This weekend Europe's biggest sneakers event returns to Milan. After the huge success of last year, SNEAKERNESS will officially kick off this weekend, Saturday, October 5th and Sunday, October 6th at the Fabbrica Orobia with a great number of talks, panels, resellers, leading brands of the industry, exhibitions and DJ sets for two days dedicated to the sneaker culture in all its aspects. 

We've collected here the most important events of this year's SNEAKERNESS edition, so you don't miss any. See you there!

Fashion Talks 

• Reselling Market: a conversation on the importance of the reselling phenomenon in today's sneaker world.
  Host: Chris Danforth (Highsnobiety)
  W/: Kola Tyler (Dropout) and Derek Morrison (StockX). 
  When: Saturday, h 15 
  
  
• Influencer Marketing: rise, evolution and future of the trend that has influenced the market and its communication.
  Host: Federico Pasquetti (Dropout)
  W/: Ricko Schwartz, rapper and influencer, Ilaria Bigg, influencer, Jaadiee, influencer and Orazio Borgato (02settantacinque). 
  When: Saturday, h 17.30 
  
  
• An OG is forever: from a niche phenomenon to a mass trend. 
  Host: Jacopo Pozzati (SOTF)
  W/: Magdi Fernandes (Archive DNA), Stefano Pomogranato (Special Sneaker Club), Morgan Weekes (Sneaker Freaker) 
  When: Sunday, h 15

Highlights

• Mini x Chinatown Market Reveal: discover the 1 of 1 version of this exclusive collaboration 
  When: Saturday, h 13 
  
  
• Oakley Meet & Style: at the Oakley stand you'll have the chance to customize your Frogskins with the help of  Ilaria Bigg and Luca Santeramo. 
  When: Saturday and Sunday h 13.30 - 16.30 
  
  
• Raffle Swatch X BAPE: it's definitely one of the most anticipated moments of this edition. The raffle gives you the possibility to purchase the last pieces born from the collaboration between the Swiss Made watch brand and the Japanese streetwear giant. 
  When: Saturday and Sunday h 17, more info here 
  
  
• StockX Sneaker Raffle: a unique occasion to get your hands on the most sought-after silhouettes. 
  When: Saturday and Sunday h 19 

All Weekend Activities 

• SSC x Diadora Ping Pong Tournament: the ping pong tournament where you can win Diadora creations. 
  
  
• Mini x Chinatown Market Basket Playground: play and have fun in the exclusive playground designed by Mini and Chinatown Market. 
  
  
• New Era: the legendary cap brand can be customized during the event.

Exhibitions 

• Archive DNA: authority in the sneaker world. 
  
  
• Project Blitz: much more than just a consignment store: the rarest and unobtainable items, the most sought-after and limited edition sneaker can be found here. 
  
  
• KICKS x WES ANDERSON: two apparently distant world blend in the delicate and colorful illustrations by @ilariaclm_art. The aesthetic of Wes Anderson movies meets the sneaker world in an unprecedented result. 

Mark your calendar for Saturday, 5 and Sunday, October 6 at the Fabbrica Orobia. SNEAKERNESS tickets are available here.