The complete guide to StockX

Last October, the world's first reselling stock market, StockX finally landed in Europe with an "authentication center" in the heart of London, revolutionizing the shopping experience for sneakerheads all over the world forever.

StockX offers the opportunity to buy sneakers or sold out items anywhere with absolute certainty of their authenticity, because if you find what you were looking for on Stockx, you can be sure: in the authentication centers around the world thousands of experts operate to give their opinion on every single item that then ends up for sale on the site. We, therefore, decided to give you an overview of how to sell, buy and disentangle in the marketplace of every sneakerhead's dream. 

StockX is based in Detroit, Michigan; launched in February 2016 by sneakerhead and startupper Josh Luber and Dan Gilbert (Cleveland Cavaliers owner) it has now become the home for anyone who wants to sell and buy sneakers (but not only, let's remember) in complete safety and security. An incredible turnover, reaching exorbitant figures: more than 15 million visitors per month and a total value of $1 billion dollars USD. 

In September 2018, StockX obtained an investment of 44 million dollars from Google's investment sector GV and Battery Ventures (a technology-focused global investment company founded in 1983) in addition to Don C and Steve Aoki. Celebrities like Eminem and Mark Wahlberg were already part of the investors. We are talking about the first real stock market for consumer goods that have a high demand from consumers and acts with the same logic and the same processes that are used on the stock exchange (anonymity, biding in real-time, certainty about 'purchase and sale, oscillations of reselling market prices, etc.). 

Website registration

First of all, it is necessary to register on the site providing all the data that will allow you to sell and buy on StockX (name, surname, credit card, shipping address, etc. which the site calls "shipping info", "seller info" and "payout info"). You will then have your own profile where you can monitor, in addition to your personal transactions, purchases and sales, the market trend of everything you are interested in. The site gives you the possibility to know all the useful information for the purchase (prices divided by sizes, the retail price of items and price fluctuation compared to market value, etc.) The site gives you the opportunity to purchase within 4 product categories: sneakers, streetwear, watches, and handbags.

How to buy on StockX

Being a marketplace you have two different methods for buying on Stockx.

•  BID: You can make your offer directly to the seller and offer your price, the seller will then decide whether to accept it or not. 
•  BUY: You can buy the product directly at the set price (always check the price for your size for sneakers).

The seller will take care of sending the product object of the sale to StockX which will establish its authenticity and have it delivered to the address indicated by you during the registration with the attached authenticity certificate.

How to sell on StockX

Even if you want to sell an item, you have two ways to go.

• SELL: If you choose this option you can immediately sell your item to the highest bidder.
• ASK: Thanks to this possibility, you can create a list of bidders and decide to sell the item to those who have made the most attractive or fair proposal for you.

Once the item has been sold, as explained above, it will be up to StockX to receive the product from the seller, make sure of its authenticity and send it to the buyer, as well as transfer the proceeds of the sale to the seller's account withholding a part as commission.

An important thing to note is that StockX guarantees the absolute anonymity of both sellers and buyers. The site acts as an intermediary and guarantees both in all respects.

Since StockX is a sort of stock market and as mentioned, by monitoring all price and demand fluctuations, it is used by anyone who wants to have detailed information also to sell or buy an item privately.
The site has several sub-categories where you can find anything, for example:

- MOST POPULAR: The most popular products are a curated collection of best selling items.

- NEW LOWEST ASKS: The new lowest asks are the products with the most recently listed lowest asks. These are the products that people are ready to sell.

- NEW HIGHEST BIDS: Most recently listed highest bids. These are the products that people are ready to buy. 

- LATEST NEWS: The latest news on the streetwear and sneaker worlds.

- RELEASE CALENDAR: An updated calendar with all the info on upcoming releases.

The StockX database is huge and for each item, you can find every kind of information you can imagine: high-resolution photos, release date, retail price, market value fluctuation and a description of the product in question.
In just a few years, StockX has become the reference platform for sneakerheads and streetwear addicts from all over the world, earning the success it deserves from all points of view.