C.P. Company presents 'Eyes On The City'

For over forty years, around the iconic Italian sportswear brand C.P. Company has grown a truly international and intergenerational community that on Instagram has homaged the brand with a new ad hoc photo format: a shrugged take, the lowered Goggle Jacket hood and the fabric urban in the background.

Eyes On The City is the global project that pays tribute to the fan community of the iconic Goggle Jacket and invites the fans of C.P. Company to share pictures of their city, explored and lived together with the historic brand of Massimo Osti, through the hashtags #cpcompany and #eyesonthecity. To support the social initiative, C.P. Company will broadcast a series of videos featuring artists, and creators from different nations who will tell the different metropolises through their unique viewpoint.

The first video of the series is dedicated to Milan with the young rapper Rkomi, who grew up in the historic Calvairate district, crossing the city from its centre to the periphery, living and listening to the urban rhythm of his city.

Discover the first video with us while waiting for the next story.