C.P. Company continues to redefine outerwear with GORE-TEX

C.P. Company, recognized as a pioneer in garment dyeing, made a significant innovation in the technical clothing sector when in 2005 it applied this technique to GORE-TEX membranes for the first time. This process, introduced under the guidance of designer Alessandro Pungetti, represented a revolutionary step in the history of GORE-TEX, a brand renowned for its high technical performance, but that had never before been subjected to dyeing processes. Thanks to this approach, C.P. Company was able to blend the aesthetic and appeal of vintage and natural garments with the high-performance qualities of sportswear, creating a perfect combination of fashion and functionality that has had a significant impact on the apparel design landscape. The introduced technique allowed the garments to retain the distinctive features of GORE-TEX, such as water resistance, windproofing, and breathability, without compromising its technical qualities. This innovative project was certified in compliance with all GORE-TEX standards, demonstrating C.P. Company's ability to push beyond the limits of the possible, experimenting with solutions that embrace both technical and aesthetic aspects.

Since the launch of this technique, C.P. Company has continued to refine its approach, establishing itself as a leader in the use of experimental fabrics and dyes in the fashion world. The brand's ability to maintain a balance between functionality and style has been appreciated by fashion enthusiasts, as demonstrated by the words of Mark Boutilier - New York-based fashion content creator and face of the campaign - who praised C.P. Company's commitment to combining aesthetics with practicality. Boutilier highlighted how the brand’s history and its "references," meaning the cultural and historical inspirations present in its garments, perfectly intertwine with the need to create functional yet fashionable pieces. This ability to unite tradition and innovation, aesthetics and performance, has made C.P. Company an iconic brand, always at the forefront of the search for new materials and production techniques. Innovations like dyeing on GORE-TEX not only testify to the brand's creativity but also its attention to detail and adherence to high standards, making it a benchmark in the technical and high fashion clothing industry.