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American Apparel is coming back

The new era starts from the web site

American Apparel is coming back  The new era starts from the web site

American Apparel is about to return and, in doing so, decided to start from the online.

After the unfortunate events that led up the company to bankruptcy, its property is passed to the Canadian activewear group Gildan for $88 million which called the deal

"probably one of the best acquisitions that the company has ever made, in terms of return on investment".

Gildan is preparing to baptize the relaunch of its website, which will serve as a showcase for the new adventure, as it sees a major growth potential for the brand in North America and internationally in the market segment of basic garments, Gildan is preparing to baptize the relaunch of its website, which will act as a showcase for the new adventure.

This restyling will also coincide with the return of a range of products, such as denim and some of AA’s iconic Dov Charney era, now embarked on launching a new wholesale company, Los Angeles Apparel.

Sore spot? Gildan will not yield its produce in LA, but through its global network, partly extra edge and partly in the United States.

Stay on nss to find out the future developments on the new American Apparel and, in the meanwhile, check American Apparel new website here.

 

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