HYPEBEAST launches hypekids, a platform dedicated to children’s lifestyle

Here comes the hypekids!

After sites focused on clothing and the man and woman style, to HYPEBEAST family it's added a new digital platform dedicated to kids.

The market targeted at children is growing as are increasing the young parents looking for interesting and high-quality products for their children.
Even HYPEBEAST readers “have expressed a desire to share and spread their passion for fashion and youth culture to the next generation”, hence the idea of the new project.

Hypekids will be a unique place of its kind, full of original editorial content dedicated to fashion kids with the latest trends in streetwear, shoes, toys, and everything that revolves around their world.

The icing on the cake?

A series of youth-oriented unboxing videos, powered by Kids Foot Locker.