A$AP Rocky to be Under Armour's new face
Everything we know about the newly signed contract
Fashion
July 10th, 2017
July 10th, 2017
A$AP Rocky will be the new face of Under Armour's lifestyle line.
The American company after scoring 2017 first four months with an alleged sales drop of 7%, surpassed by competitors like adidas and Nike, tries to boost sales, and its image, working with the rapper.
A$AP Rocky, already chosen by other brands such as Guess, Dior, and Vlone for its sense of style and the enormous appeal on Millenials and hype kids, seems to be the perfect candidate to succeed in the company's aim. The details of the partnership are still top secret although some rumors claim that the A$AP Mob leader will partner with designer Tim Coppens, creative mind of the brand sportswear segment: UAS.
