Reebok Classic welcomes Machine Gun Kelly in his family

The Reebok Classic family continues to grow. After rap duo Rae Sremmurd, the brand has just announced the arrival of a new member in the team, Machine Gun Kelly.

The rapper, producer and actor will be the protagonist of the new campaign who celebrates the iconic Club C., the sneaker born in 1985 for tennis courts, which has become one of the most popular models of Reebok Classic over the years. Machine Gun Kelly will also wear Reebok Classic shoes during his tour, which will see him engaged throughout Europe and the United States to present his third and last album bloom. Here's what the rapper said about it:

"This will be an unforgettable summer, not just for the new disc and the tour but also for the partnership with Reebok Classic. It's really extraordinary to find a brand like Reebok that shares my own values and gives space to creativity, I'm looking forward to showing the fruits of our collaboration, for sure success."

A successful collaboration who reinforces the strong union between Reebok and the young culture, involving some of the most interesting artists of the time in the brand universe, like Future and Teyana Taylor.