Rae Sremmurd rap duo is the new face of Reebok Classic campaign
The Classic Leather campaign is a celebration of the nonconformist spirit
Fashion
June 13th, 2017
June 13th, 2017
The Reebok Classic family is growing with the rap duo Rae Sremmurd in its team.
The Swae Lee and Slim Jxmmi brothers, who became famous with their hit Black Beatles feat. Gucci Mane in 2016, a worldwide success, are the faces of the new Classic Leather campaign.
The shots want to celebrate the non-conformist spirit of the two young rappers, not just rising stars of the music scene, but also acclaimed trendsetters thanks to their eccentric, trendy and unique style.
"When we started, we organized crazy party at our Tupelo home, Mississippi. We wanted to create a community where people could meet and have fun. Classic Leather challenges conventions and downsides the hierarchies: they can be worn by all with personality, without distinction between culture, nationality or social status",
said the duo.
The one between Rae Sremmurd and Classic Leather was an inevitable and spontaneous encounter. The brand confirms its egagement with the music scene, rewarding those who are not afraid to express their ideas through the music and the US duo fully expresses the hustle and energy of this iconic Reebok shoes.
