Normcore in new collaboration between Wood Wood and Reebok

This time around, the Wood Wood brand wants to give space to its Life Store, dedicated to curating a carefully selected assortment of lifestyle items from around the world, by joining forces with legendary British sneaker brand Reebok to revisit the sleek silhouette of the iconic Reebok Classics Low.

Featuring a premium leather upper and an off-white fleece-lined sole, the shoe features a contrasting gum sole and W.W. branding LifeTM Store in contrasting colors to add a distinctive touch to the model. Its silhouette and design are meant for everyday activities. Brian SS Jensen, Wood's co-founder himself explains, «I envisioned this shoe as the kind of sneaker to live life with. We all care about everyday activities, so I wanted to create a shoe that would be suitable for all occasions, whether it's walking the dog or going grocery shopping. I think Reebok has been instrumental in creating versatile and timeless designs, and I also think our customers will appreciate a shoe with such an incredibly understated aesthetic».