adidas Originals and Sofia Richie present INIKI
The new sneaker who combines past and present exclusively at Foot Locker
April 25th, 2017
Exclusively at Foot Locker, you can now find the new INIKI sneaker, adidas Originals' new futuristic model that has as its ambassador Sofie Richie, the It Girl daughter of Lionel Richie - besides being Kanye West's model and Justin Bieber's (ex?) girlfriend.
Launched the last April 20 across Europe, INIKI is the perfect match between the past and the present of the brand, with an eye to the future. The sneaker is inspired by the adidas Originals archive and has a vintage silhouette who recalls London in the Seventies, but the BOOST sole brings the shoe back to present days, giving it a trendy and catchy design. In fact, this is the concept behind the collaboration who wants to mix very distant ages with different styles who can get together perfectly. And what better testimonial than Sofia Richie, one of the freshest icon of the new generation, to connect the lines between the past and the present?
The collaboration between Sofia Richie and adidas Original will last all year long and new colorways will be revealed. Stay tuned!