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Forever 21 under accusation for copying Saint Pablo tour merch and Calabasas

A leopard can't change its spots - and neither Forever 21.

Forever 21 under accusation for copying Saint Pablo tour merch and Calabasas A leopard can't change its spots - and neither Forever 21.

After being accused by Puma to have copied some shoes from Rihanna's Fenty x Puma collection, now the American fashion retailer is called out for plagiarism of the Saint Pablo tour merchandising. 

Kanye West fans have launched the accusation when they noticed several similarities between the new Forever 21 collection and the rapper's merch, starting a personal battle on Twitter. It's a series of t-shirts and long-sleeved shirts printed with the words Private Concert and Saint Francis in the unique font of the Saint Pablo tour. Not only this, also the Calabasas collection has been copied to design a blue long-sleeved shirt with the vertical red print Los Angeles, which clearly reminds of the long-awaited Kanye West x adidas Originals collection.

It's not the first time that Forever 21 is accused by Kanye West, and adidas. During an old allegation, Forever 21 said that Adidas was a “bully” brand, affirming: 

"adidas has taken its [trademark-related] claims…too far — essentially asserting that no item of clothing can have any number of stripes in any location without infringing adidas’ trademarks. To this end, adidas has sued clothing and footwear manufacturers who have used two stripes. It has sued those who use four. It has sued over stripe patterns involving multiple widths and colors, and it has sued over garments adidas is not known for making. It has also threatened to sue many others on similar claims". 

The phenomenon of the low-cost retailers who copy the big brands is a never-ending story, which every time remember us the question about the limits of the creative property for lucrative benefits. Obviously, the most loyal Kanye West's fans didn't appreciate the Forever 21 imitations, but how many others have been happy to be able to wear the (fake) t-shirts of their idol, too expensive for their budget?