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Why velvet is so popular during Christmas time It’s not just a matter of elegance

Why velvet is so popular during Christmas time

Golden Goose will soon have new owners

Why do we like ugly sweaters at Christmas? The history of the Ugly Christmas Sweater

Why do we like ugly sweaters at Christmas?

Understanding Gen Z's obsession with prosthetic make-up When surrealism reflects reality

Understanding Gen Z's obsession with prosthetic make-up

Bottega Veneta presents its new fragrance collection “Midnight” And opens a new corner dedicated to perfumes at Rinascente Milano

Bottega Veneta presents its new fragrance collection “Midnight”

Will Pieter Mulier really be Versace's next designer? The rumors are so persistent that it's hard not to believe them

Will Pieter Mulier really be Versace's next designer?

A sartorial project made in Scampia was born A Sewing Machine of One’s Own and a new collective vision of the margins

A sartorial project made in Scampia was born

The 10 best fashion shows of 2025 From the beloved but ill-fated Versace by Dario Vitale to the moving farewell to Giorgio Armani

The 10 best fashion shows of 2025

VICs are more important than ever in fashion In times of crisis, brands have sought refuge in the villas of billionaires

VICs are more important than ever in fashion

Havaianas presents the New Heights Winter Experience Brasilidade on the peaks of Mont Blanc

Havaianas presents the New Heights Winter Experience

Chivas Regal renews partnership with Charles Leclerc

Chivas Regal renews partnership with Charles Leclerc

Will the 2026 Milan-Cortina Olympics ruin the mountains for everyone? Interview with Beatrice Citterio, founder of “Giochi Preziosi”

Will the 2026 Milan-Cortina Olympics ruin the mountains for everyone?

Are we really witnessing the return of physical media? Vinyl records, audio cassettes, and stereos are popular among younger generations, here's why

Are we really witnessing the return of physical media?

The agreement between the United States and TikTok has been finalized The Chinese social media's U.S. division has been sold to a local joint venture

The agreement between the United States and TikTok has been finalized

How AI can help us live better Ever thought about living with a domestic robot?

How AI can help us live better

The Great Flood by Kim Byung-woo is a complete misfire The film had the potential to be an entertaining disaster movie, but it failed

"The Great Flood" by Kim Byung-woo is a complete misfire

Will social networks ever be “social” again? The major ones now seem to have lost relevance, but for smaller ones it is still difficult to break through

Will social networks ever be “social” again?

Japan has its own way of celebrating Christmas Although it is late to plan for the holidays, here is a travel idea for 2026

Japan has its own way of celebrating Christmas

Why do we like trashy cinema during the Holidays? Phenomenology of Hallmark Christmas movies

Why do we like trashy cinema during the Holidays?

Is it possible to get to Christmas without hearing Last Christmas? Collective challenge Whamageddon has been trying to do so for ten years

Is it possible to get to Christmas without hearing "Last Christmas"?

Beyond the Logo: Lacoste’s Crocodile as a Vision

«Let’s Close the Fashion Industry and Reopen It» Interview with Adrian Appiolaza

«Let’s Close the Fashion Industry and Reopen It»

«It’s always about the design» Interview with Cecilie Bahnsen

«It’s always about the design»

«I am focused on harmony» Interview with Samuel Ross

«I am focused on harmony»

«The Dream Has Changed but the Dream Stays» Interview with Willy Chavarria

«The Dream Has Changed but the Dream Stays»

«Balancing Opposites» Interview with Louis Gabriel Nouchi Interview with Louis Gabriel Nouchi

«Balancing Opposites» Interview with Louis Gabriel Nouchi

«A matter of identity» Interview with Mowalola

«A matter of identity»

“As artists we reject the thought of being artists Interview with Marni’s Francesco Risso

“As artists we reject the thought of being artists"

«I have no choice: I am an optimist» Interview with Jean-Charles de Castelbajac

«I have no choice: I am an optimist»

«Something raw and profound» Interview with Byredo’s Ben Gorham

«Something raw and profound»

«We want to bring tradition to the contemporary» Interview with the HEREU founders, José Luis Bartolomé and Albert Escribano

«We want to bring tradition to the contemporary»

«Amplification is everything today,» interview with Emanuela Schmeidler The founder of ES_PR shares her vision of fashion and the challenges that new talents are facing

«Amplification is everything today,» interview with Emanuela Schmeidler

«The future of fashion lies in thoughtful partnerships», interview with Bianca Saunders The designer tells us everything about her new collection for the Tate

«The future of fashion lies in thoughtful partnerships», interview with Bianca Saunders

What it means to make clothes in Palestine: interview with Trashy Clothing Y2K satire by Shukri Lawrence and Omar Braika in collaboration with Barragàn

What it means to make clothes in Palestine: interview with Trashy Clothing

«Quality remains the ultimate goal» Interview with mfpen’s founder, Sigurd Bank

«Quality remains the ultimate goal»

Filipino fashion has arrived at Milan Fashion Week With a showcase at Fondazione Sozzani

Filipino fashion has arrived at Milan Fashion Week

Italian fashion's problems according to the designers who make it In conversation with Federico Cina, Lessico Familiare, Tokyo James, Simon Cracker, Marco Rambaldi and Dhruv Kapoor

Italian fashion's problems according to the designers who make it

Does Milan Fashion Week still work? Fashion shrinks, the city expands: how Fuorimoda was born

Does Milan Fashion Week still work?

Interview with Spread the Words Communication, the agency redefining influence

Interview with Spread the Words Communication, the agency redefining influence

«With concreteness, things reveal themselves» Interview with Giuseppe Di Morabito

«With concreteness, things reveal themselves»

Browse all

Reportage
September 23rd, 2016

Author
nss staff

Photographer
Stefano Carloni

VFILES World Tour Milan Pop-up Shop Reportage by Stefano Carloni

VFILES World Tour Milan Pop-up Shop Reportage by Stefano Carloni

Calvin Klein mfff Milano pop-up store ss17 vfiles

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