First look at Nike Tech Pack Studio in Rome
@ Quartiere Monti
September 20th, 2016
Nike lands in Rome, more specifically in San Vitale street within the Monti district, and, after the huge success gained in Milan last year, it inaugurates a new space renamed Nike Tech Pack Studio, which aims to be Tech Fleece AW16's new home.
Nike Tech Pack Studio is a really innovative concept, which stands out with the likes of more than forty personalities among influencers, artists and Roman assets - DPG, Coez, Sine, Touch the Wood, Rock'n Yolk to name a few –, a number which is just about to rise.
Activities in the new space will run for the entire month of October and will captivate the public. The Studio will, in fact, turn into a space in which it will be possible to work out together by offering running, football and lifestyle events, all in perfect Nike style.
Together with Nike we launched a project aimed to discover the new talents within Monti neighbourhood who will soon be enrolled in the streetwear giant's new offices, and we really are looking forward to presenting them and reporting how they reinterpreted the Tech Pack and the iconic Air Max. In the meantime, however, we take you on an exclusive virtual tour of the new roman Nike Tech Pack Studio.