adidas NMD launch event @ One Block Down store

Last wednesday night Milan celebrated two major events: the launch of the new adidas NMD and the opening of One Block Down’s new store – the sneaker shop and nss’ partner which inaugurated its Piazza Diaz location, just behind Milan’s iconic Cathedral. 

Marvely Perseverance and Sita Abellan warmed up the atmosphere with hip hop rhythms, and the (numerous) guests have been able to try their luck through a magic Totem developed by nss – that has elected the privileged winners of the chance to purchase sneakers. The rivers of alcohol and the sandwiches offered by Coffee & Delicious – One Block Down’s inner cafeteria – did the rest . 

Take a look at our photo report to find out what happened: