How did the TEN MINUTES TO MOON event go?

Born in 2021 from the idea of a group of friends, TM (TEN MINUTES TO MOON) is a brand that makes underground cultures one of its strengths. To present its collection, the brand landed in Milan with an event that united the Earth and the Moon, bringing to Piazza Giovine Italia sweatshirts with a cutting edge flavor, t-shirts with innovative graphics, jackets, sweatshirts and pants.

"We chose Milan to present the new TM collection because for our generation this city is an important crossroads of different cultures and worlds that inspire our collections and because we are certain that from here the journey will continue with further enrichment. We are inspired by urban cultures, the world of sports, vintage and certainly sustainability, essential values for the generations of the third millennium," said Filippo De Petris, the youngest of the founders of the brand. The one staged was, however, only the first of a series of appointments that from now until the next few months will reveal the TM project, including new drops and events in a communicative synergy with nss magazine.

Laurent Bentil's photos have told for us the most important moments of the TM event.