What went down at Polimoda's graduation show in Florence
A monumental fashion show-installation in Santa Maria Novella, between fashion, art and music
July 2nd, 2021
Last Tuesday in Piazza Santa Maria Novella in Florence Art Thou: Final Graduation show by Polimoda Firenze was held. The show, which included 100 looks created by 27 different young designers, took place on a catwalk structured around a secret garden with sculptures by British artist Rob Mulholland, immersed in a composition of plants and flowers and was accompanied by music by a symphony orchestra. Massimiliano Giornetti, director of Polimoda, commented:
I've had the honor of witnessing their fierce creative energy as well as their moments of fragility during this uncertain time. The personal and professional road they've been on has led to great maturity, and although the past few years have been tough, they are ready to take flight with their own creative identity and uniqueness of thought. Each of us is a universe, different from the others. An identity of equally different shapes and colors. True equality is the natural affirmation of the sel.
The event was live-streamed on Polimoda's social media channels but also on the school's TikTok profile, which was created for the occasion. And right on TikTok, from June 29 to July 2, the students themselves will tell the behind the scenes of the show and the most significant moments of Pitti Uomo, from their original point of view of Gen Z and Millennials. The show was an ode to individuality and self-determination but also to the creation of cultural communities that, through a point of view anyway, learn to read and interpret reality.