Have a look at Virgil Abloh's exhibition "PAY PER VIEW"

We present you "PAY PER VIEW", the latest incredible, ingenious and studied art exhibition set up in Tokyo, at the Kaikai Kiki Gallery, by one of the most visionary and creative minds of our day: Virgil Abloh.

Its main purpose is to show what role advertisement has today within the society, what effects it generates in the viewer and how it manages, in its own way, to evoke certain sensations and emotions.

Take a look with us to the works realized by Mr. Abloh and defined by Takashi Murakami:

"...It’s hard to grasp at a first glance, but Virgil’s work has gradually been changing rules of various games".