HYPEBEAST's New Issue is Here

HYPEBEAST releases its 16th issue, The Projection, and it promises to be a particularly inspiring one.

The main theme is brand identity. The issue aims to explore the whole concept of branding, from a label's conception to its creation and execution. Delving into what's considered "an art as much as a business", HYPEBEAST presents a series of exciting interviews with the creative minds behind different companies (from diverse industries) in order to understand what makes a brand unique and what lets it really stand out.

Thus, you'll find exclusive features on Nasir Mazhar and his label, the right intersection between the street and the runway; on Kris Van Assche and what it takes to forge a unique identity for Dior Homme; on Toby Feltwell and Cav Empt's brand ethic; on Emory and Acyde Odunlami of No Vacancy Inn, who tell us about providing a virtual space for people and ideas to meet; on tattoo artist Thomas Hooper and more.

Plus, the issue will be a real item for collectors, as it comes with a cover and a limited edition case designed exclusively for HYPEBEAST Magazine by KAWS.

HYPEBEAST Magazine Issue 16: The Projection is currently available at HBX, as well as select stockists and newsstands worldwide.