LEXUS - A JOURNEY OF THE SENSES

Just a few days before the Milan design week 2015, we had the pleasure to Join Philippe Nigro and have a little talk about what's an experience and the differences between  a long therm project as could be for a  "LEXUS Car" and the more intense and completely different "Event experience".

"regarding a car is something that really takes time, you are thinking of something that will last for even more than 20 years". Collaborating for the Milan Design week has been a really hard project, to let people live a 5 sense experience, is incredible challenging, but always less ambitious than developing a car.  Nigro keeps going "To us senses are really important , at a certain point we know that to design the perfect car we have to face with them"

Connecting with 5 sense, will be the most ambitious challenge chosen for this Design week. To fully embrace life this is something we all can't miss.  Hajime Yoneda will take us through this incredible journey. 

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