A look at Wovo's top secret party

On December 17th the most explicit party of recent times was held in Milan: very private and by invitation only, Soda was the event organized by WOVO in the name of naked skin. A bit of a sex shop, a bit of a living room, a bit of a boutique, WOVO was born as a space to combat clichés, stereotypes and prejudices. The founder, Frida, has not yet turned thirty, but her store in the Solari area - a couple of square meters where she sells lingerie, latex and sex toys - is already a point of reference for those who want to fully express their sexuality and sensuality.

The party was in effect a social experiment based on some simple rules to create a safe and inclusive environment, such as not taking photographs and respecting the nudity of others.

WOVO, which from the beginning has been committed to bringing conversations about sex to a level of social acceptance and giving everyone the tools to fully experience their body, has organized not only a simple party but it is a moment of aggregation and union of the community , a way to meet new people, let yourself go and release endorphins.