From Formula 1 to contemporary luxury, 50 years of Maserati Bora

On March 11th of 50 years ago, at the Geneva Motor Show, took place the debut of a sports car that perfectly encapsulated the zeitgeist of the decade in which it was born, but with a design-oriented towards the future.

The Maserati Bora was born from the mind of the legendary designer Giorgietto Giugiaro, who gave life to a futuristic car, but with a typical 70s character. Flanked by engineer Giulio Alfieri, Giugiaro wrote a page in the history of Maserati, which recently added a chapter to its long list of innovations with the first hybrid engine made for the Maserati MC20.

In line with the trend that had already revolutionized Formula 1 racing cars, Maserati decided to rely on Giorgetto Giugiaro's vision of Italdesign for the study of a sports car with a central rear engine that would enhance performance, design, comfort and safety. Bora was the first Maserati road car to feature a mid-rear engine, charting a clear path to the automaker's future. Bora had extremely aerodynamic and sporty shapes, without excluding elements of elegance. The car's peculiarities include retractable headlights to avoid creating aerodynamic obstacles. Bora reached a top speed of over 280 km/h, also guaranteeing great driving pleasure, derived from the extraordinary elasticity of the engine and the quietness of the passenger compartment.