After a muted start to the year, Yeezy is ready to kick off March with a month full of releases. The Kanye West brand, now strong of a consolidated position in the sneaker game, has eight releases in store divided between old and new silhouettes, great returns but above all long-awaited debuts. The month started with the restock of the YZY BSKTBL QNTM, initially made available as an exclusive for the launch of the adidas Confirmed app and then also arriving at selected retailers. Similar to the first Quantum colourway, this version has some differences in the composition of the side cage.
Saturday, March 6 is the turn of the YEEZY 450 Cloud White, the first colour of a silhouette that fans of the brand have been waiting for for years: with a construction similar to that of the 350 and 380, this new sneaker bases part of its charm on the midsole that embraces the shoe becoming the structure itself. While there is still no official confirmation, the YEEZY 450 will arrive on Saturday 6 March on adidas Confirmed and at some selected retailers. On March 13th, the YEEZY 700 v2 returns with a new colourway, Cream. Very similar to the Static in the colours, this release could be an excellent opportunity for those who have missed one of the must-have sneakers on the Yeezy roster.
On the 15th, 19th and 20th March it is the turn of three new colours of some silhouettes now dear to the fans of the brand: the YEEZY BOOST 380 Covellite, the YZY QNTM Sea Teal and the YEEZY BOOST 350 V2 Ash Pearl. March 26th will instead be a day to be marked in red on the calendar, it is in fact the one chosen by adidas for the arrival in Europe of the YEEZY FOAM RNNR. After the USA-only shock drop almost a year ago, the sneaker made entirely of seaweed foam is back in two colours, Sand and MXT Moon Gray, with a retail price of $80. The YEEZY 700 V3 Kyanite, originally scheduled for January and arriving on March 27th, closes the month.
A month full of releases, therefore, a clear sign of the strategy of adidas and Kanye West, who have now released Yeezy from the limited release mechanism of its first years of activity, transforming it into a real brand whose primary objective seems to be the constant desire to experiment and innovate. It is no coincidence that since its launch six years ago, the brand has produced 18 new silhouettes in a sneaker game that has never shown a lack of creativity as in the last period.