Spike Jonze directs a masterpiece spot for the legalization of marijuana

Spike Jonze, director of cult films like Her or Being John Malkovich, produces only masterpieces. Even when it comes to videos of a few minutes. His latest project, instantly viral, is a commercial for MedMen, one of the most important cannabis resale companies in the United States. The idea is simple, but of great effect: to tell through a series of dioramas, tableau vivant like those we find in museums, the history of cannabis in America. A picture after another, time and time flow before our own, showing us how the perception of pot has changed over the years: from the crops for industrial use of George Washington and of the other founding fathers to the demonization of the '70s and' 80; from the trials and penalties related to the possession of cannabis to the benefits of the substance at the medical level to alleviate pain, stress and anxiety; from the creative inspiration that the cannabis, until the "new normality" in which ordinary people use it and buy it with tranquility as if they were in a supermarket.

Commenting on the images is the voice of the actor Jesse Williams (aka Jackson Avery of Gray's Anatomy).

A fun fact: most of the spot cast and crew have a real connection to cannabis, like the former NFL player who uses it as a substitute for opioids or military veterans who use it as a treatment for post-traumatic stress disorder (PTSD).