Millenial Pink chocolate for Millenials

Dark, milk, white ... and now pink too!

Barry Callebaut, the world's largest cocoa producer in the world, is a kind of Willy Wonka factory, has found the first new natural color for chocolate since Nestle started to create white chocolate bars over 80 years ago.

It is called “Ruby” and is produced without berries, aromas or artificial colors, but only from special cocoa seeds from Ivory Coast, Ecuador and Brazil whose powder gives it the characteristic pink color.

The flavor? Intense, so light and fruity that it seems you do not really realize you are eating a chocolates behind each other.

« It's not bitter, milky or sweet» - said the CEO of Barry Callebaut Antoine de Saint-Affrique - «it’s a tension between berry-fruitiness and luscious smoothness. It’s natural, it’s colourful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate. It has a nice balance that speaks a lot to millennials».

They will probably be the ones who determine the success, to the sound of Instagram post.