The Mercedes-Benz Now Experience
Watch it live, right now
February 20th, 2017
Everything that exists, lives. It breathes in this moment, as many other entities breathe, not close to each other but that carry own their own nature as one. Mercedes-Benz, in the same way, has produced hybrid car models, which offer the most advanced e-mobility technology and which, most importantly, really exist. They live and move within a world which in turn moves around them. Based on the concept of circadian rhythm, that is the intrinsic biological clock in every living being and in the case of man depends on the hours of light and dark,according to the new Mercedes Brand directive: "Electric Intelligence", eco electrical systems that focus on the consumer oriented products according to his own needs. Mercedes-Benz has promoted a worldwide live TVC for The Mercedes-Benz Now Experience’s campaign. During the event, Darren Johnston has performed for twelve hours recreating the main human activities. Those of musicians, who have changed every hour playing live music, have accompanied his performance. Musicians and artists such as Bonobo, Heritage Orchestra, Jon Hopkins, Andeya Triana, SIZE, Roni, Odessa and many others took part at the event. Together with Mercedes-Benz you have been able to access directly Now Experience and shape your own nature to its nature: Watch it live, right now.