Brigitte Macron's chocolate shop to open in Paris

Brigitte Macron, First Lady of France, is she venturing into the chocolate business? The answer is no, of course. However, what few people know is that she comes from a family of renowned chocolatiers. Her heritage traces back to Maison Jean Trogneux, a family institution founded in 1872 by her great-grandfather. Already present in Amiens, Lille, Arras, Saint-Quentin, and Le Touquet, this Picardy chocolate house is setting up shop in Paris for the first time, with a boutique ideally located at 54 Rue des Martyrs, in the heart of a district prized by gastronomy enthusiasts. The opening is scheduled for April 2025, just in time for Easter. Thus, Parisians will be able to enjoy its famous homemade chocolates as well as its creations that pay tribute to the iconic monuments of its hometown: Amiens Cathedral, the Perret Tower, and Jules Verne – a monument himself, albeit literary, but just as essential.

To mark this new chapter, Jean-Baptiste Trogneux, the current manager of the house, has designed an exclusive collection of chocolates featuring the iconic silhouettes of Parisian monuments. From the Eiffel Tower to the Sacré-Cœur, passing by Notre-Dame, each piece contains a delicious praline, available in several gourmet flavors: almond, hazelnut, pistachio, and pecan. A special edition that promises to captivate both chocolate lovers and admirers of the capital. But beyond the chocolates, the real gem of the house is its macarons, an Amiens specialty with a unique texture, somewhere between the traditional macaron and the financier. These soft almond treats, affectionately nicknamed "little hugs," also come in a chocolate version for even more indulgence. A must-try that could help the house stand out and win over Parisian palates.

By establishing itself in Paris, Maison Jean Trogneux is not just expanding its commercial reach; it also aims to showcase an artisanal expertise passed down for over 150 years. This opening is also a nod to Brigitte Macron’s family history, as she grew up in this tradition of fine chocolate and pastry-making. It would not be surprising to see her one day step into the Parisian boutique to share some sweet memories. With this address in the heart of the capital, the chocolate house hopes to attract a new clientele, drawn by the authenticity of its products and the story behind them. A wonderful way to carry on a family legacy while embracing the modern Parisian chocolate market.