What's behind Ti Amostro, the next project by Puma, Nailat Djae and nss france

If we take Puma and Nailat Djae, a rising figure in the French fashion and creative scene, separately, several aspects and facets of their respective characters undoubtedly connect them: creativity, liveliness, and a love for fashion and culture. These are all elements that make the collaboration between the two smooth, sensible, and simply successful. Nailat's sharp sense of conversation and storytelling resonates with Puma's dynamic character, always in motion, which offers her an environment conducive to creativity and self-expression. This is something she has continued to do recently, particularly through the creative studio Utile Ustentile, through which she continues to push the boundaries of creation, style, and identity. With the help of the studio, Naijat and Puma return today through a very special project. In tribute to the past, to the both sweet and sparkling Y2K era while celebrating the new and the future, they present a collaboration centered around the Mostro, a Puma sneaker that made waves in the early 2000s and is now making a bold comeback.

With its elegant and futuristic silhouette, the Mostro, even in 2025, continues to embody in motion audacity and reinvention. And for this thunderous return, Nailat and the brand have decided to reintroduce the sneaker as a symbol of individuality and personal expression through a truly iconic event. On March 7th, Puma's Paris showroom will welcome its community, Naijat's community, as well as the nss France community, for a dizzying event. We hope you're not afraid of heights, as the event, centered around the concept of the elevator, promises to take its guests to the 7th heaven, both figuratively and literally. A concept and theme chosen not without reason: the elevator is not just a means of transportation, but also a metaphor for transition, introspection, and the dynamic interaction between self-perception and society's gaze. Puma, Naijat, and nss France are waiting for you on Friday to take you higher, while keeping your feet and the Mostro on the ground.