Disney ready to invest in French cinema?
The American giant bets on France, but not without compensation
December 10th, 2024
Ratatouille, The Hunchback of Notre Dame, The Aristocats: there’s no doubt that Disney is captivated by France, its storytelling, and its settings. However, instead of continuing to release films about gourmet rats, the American giant seems ready to take things to the next level: the group is prepared to invest €55 million per year for three years in French cinema. A smart investment, considering France’s mutual love for Disney. Just during its opening weekend, Moana 2 reportedly attracted no less than 2.3 million viewers in France, contributing to a total of $386 million (€364.8 million) at the global box office. Yet, this intention to invest further in France and its cinema is not solely driven by these impressive numbers. Since early November, Disney and Canal+ have ended their partnership: starting in early 2025, Canal+ subscribers will no longer have access to Disney films or the Disney+ streaming platform, creating the perfect opportunity for Disney to expand its footprint in the French market.
@ayame.p rat-patooty I’m star struck. #paris original sound - Ayamé
But here’s the catch: investment comes with conditions. The American company will open its wallet and spend millions on French cinema only if its films can be made available on its platform between nine and six months after their theatrical release. This proposal comes at the right time, amid ongoing renegotiations of the media chronology. While French cinema has shone brightly this year, Disney knows exactly what it’s doing—and what it’s worth—allowing it to push for not just a small but a major deal with France’s big and small screens. Just days after the announcement of the closure of Disney Channel, Disney’s strengthened presence in France would likely be warmly welcomed. Taking away Hannah Montana is one thing, but promising French-made cinematic innovations with a dash of the American dream is quite another.