Autry brought an American drive-in to Paris Fashion Week

In a fusion of cultures, places, and times, Autry unveils its new creation, the Windspin sneakers. Dreamed in Los Angeles, carefully designed in Italy, and finally presented to the public in Paris, these sneakers represent the brand's latest evolution. With roots deeply embedded in the imagery of the American dream, combined with the refinement and sensitivity of Italian design, Autry continues to surprise with the introduction of a model that pays homage to a bygone era, yet remains profoundly current: the iconic 1960s of American culture. Autry, born in the 1980s from the vision of Jim Autry, a footwear specialist who created a tennis shoe bearing his name. Today, the brand continues to stay true to its athletic roots, while celebrating a new era of freedom and creativity through its collections.

To celebrate the launch of the new collection, Autry transformed a courtyard in the heart of Le Marais into a fully immersive experience, recreating an authentic Drive-in in perfect 1960s style. Here, during Paris Fashion Week, guests were welcomed by gleaming vintage cars, sitting comfortably under the stars, like on a classic Californian evening. With hamburgers and milkshakes bringing back the true American flavors, in this setting, Autry invited guests to dream and live a unique experience, where the 1960s lifestyle blends with the vibrancy of the French capital. The Windspin sneakers take center stage at this event. With their sleek silhouette, flat design, and skillful use of deconstructed suede that evokes a vintage effect, every detail of the Windspin recalls the dynamism of 1960s trainers, but with an approach that looks to the future. The Windspin represents a new frontier for the brand, continuing to push forward in its journey of modern reinterpretation of past icons.

The Windspin model will be available in 30 variants, each designed to satisfy the tastes and needs of urban explorers. Twenty of these variants are inspired by the warm, gradient hues of Californian sunsets, with contrasting colors that include the iconic wave and the ivory leather back tab, giving a deliberately vintage look. The remaining ten variants take a more minimalist approach, with neutral and delicate colors, perfect for those seeking a refined and casual attitude. The distinctive perforated outline on the side adds an extra element of distinction to these sneakers. The global launch of the Windspin is scheduled for March 2025, when the sneakers will be available at selected retailers and on the official Autry.com website. However, this event not only marks the debut of the Windspin but also underscores Autry's growing presence in the French capital. The brand recently opened a flagship showroom in the Le Marais district and has announced the imminent opening of its first global flagship store right in Paris, confirming the city’s strategic importance for its future.