Here's what went down art the BIRKENSTOCK event at Urbanstar in Rome

Yesterday, September 26th, Rome was the stage for an exclusive event for streetwear lovers and BIRKENSTOCK brand enthusiasts, with the presentation of the brand's new FW24 collection at the Urbanstar store. Inside the concept store, which has long been a point of reference for the capital's sneakerheads, the launch of the Tokio Suede took place, a reimagining of one of the most iconic models of the German brand. BIRKENSTOCK has reinterpreted the classic with high-quality details and an even more versatile design, featuring a contoured footbed made of cork and latex, a soft suede upper, and a back strap made of nubuck leather. The launch of the new Tokio Suede represents the perfect fusion of style and comfort that BIRKENSTOCK has always been dedicated to, a design that celebrates aesthetics and functionality without compromise. Yesterday's event was open to the public and attracted both enthusiasts and curious visitors, highlighting the brand's growing connection with the streetstyle world and with a young audience, seeking innovation in the fashion world as well as high-quality products.

In addition to the opportunity to purchase the new Tokio Suede, the event offered a truly special experience alongside Jacopo De Carli. The renowned sneaker restorer and creative artist customized the footwear for all attendees who purchased a pair of Tokio Suede in-store during the event. Using paint, beads, studs, and laces, De Carli transformed each pair of BIRKENSTOCK into a unique piece, adding a touch of originality that made the shopping experience unforgettable. Additionally, the creative artist held an exclusive workshop where participants could learn techniques and tricks to customize their own shoes. Between exclusive gadgets and moments of shared creativity, the initiative further strengthened the connection between BIRKENSTOCK and the streetstyle scene, reaffirming the brand's commitment to engaging with new trends and a vibrant and dynamic urban context like Rome.