Brazilian sunshine comes to Paris with Havaianas

The Havaianas, as an icon of Brazilian culture, became the protagonists of the opening ceremony of the Olympic Games this weekend. The entire Brazilian Olympic team paraded in flip-flops, symbolizing all the joy and energy of the Brazilian spirit. For the first time in Olympic history, the July 26 ceremony was held outside a stadium and was open to the public, with the teams of athletes traveling along the Seine on a boat. The event transformed one of Paris's main postcards into an unforgettable spectacle, where Brazilian athletes conveyed all their cheerfulness, lightness, and spontaneity. "«Havaianas is the official uniform of all Brazilians, whether by birth or by heart. It is a ticket that automatically transports you to a joyful, carefree, and fun world that we call Brazilianity. By participating in this event, on the feet of the Brazilian team, we invite the world to discover our way of celebrating diverse cultures at this moment»," said Maria Fernanda Albuquerque, Havaianas' vice president of global marketing. The brand is the second sponsor of the Brazilian Olympic Committee (COB) and the Brazilian Paralympic Committee (CPB), as well as the official footwear supplier for the Brazilian team during both opening ceremonies.

As the official sponsor of Casa Brasil, Havaianas will not only be part of the country's official Olympic team uniform but will also promote various initiatives in the French capital. The brand will be present in the outdoor area of Casa Brasil with a wall of flip-flops forming the Brazilian flag. Havaianas footwear, now a staple in every young European's wardrobe, was also featured in the nss x Havaianas event, which brought together the crème de la crème of cool Parisians, and more. Brazilian trendsetters such as Olympic surfing champion Ítalo Ferreira, TV star Sabrina Sato, and Valentina Bandeira also attended the evening.

A serie of events inviting the world to discover the best of the Brazilian spirit. For those who want to find a little piece of Brazil in the streets of Paris, Havaianas will be present at Casa Brasil from July 26 to August 11 at Parc La Villette, north of Paris. Regarding the pop-up store, the brand will offer exclusive activities until the end of the celebrations: every Saturday, from 2:00 PM to 6:00 PM, visitors can participate in workshops where they can make anklets, taste fresh fruit smoothies and ice creams, or discover the new sports bags and t-shirts, perfectly in line with the Brazilian-core trend. Whether they are Brazilians by blood or by heart, French citizens or tourists visiting Paris for the Olympics, Havaianas' initiative invites everyone to experience the spirit of sharing typical of Brazil at every moment of the Games. It is a great opportunity to discover Brazilian tradition without leaving France, offered by a brand that has existed for over 60 years and symbolizes summer and sunshine like no other.