Little cowboys and Neapolitan pizza: DSQUARED2 celebrates the new kids' campaign

In the heart of Rione Sanità in Naples, last July 15th, the brand of Dean and Dan Caten celebrated the new kids' collection with an event by nss factory. The historic pizzeria Concettina ai Tre Santi was transformed into an old ranch, full of little cowboys and cowgirls accessorized in Far West style: personalized tank tops, denim shorts, Western boots, and red bandanas. Even the founders of the brand matched the little ones, dressed in T-shirts with the tagline “Dean & Dan Love Naples”. The event combined Western elements and aesthetics with a typically Neapolitan atmosphere and setup, creating a unique and unforgettable experience.

The little ones had the chance to become expert pizzaioli for an evening and bake their culinary creations, all in Concettina style. To continue the evening, guests were delighted by the restaurant's signature dishes and the entertainment of the Neapolitan singer-songwriter Gabriele Esposito. The venue was also decorated with D2 aesthetics: for the occasion, the brand created customized pizza plates and boxes as souvenirs of the evening spent together. The capsule collection, which includes a special sweatshirt, a tank top, and a t-shirt, will be launched in October on all official DSQUARED2 channels, at selected global retailers, and on Bravekid.com.